Content Writer at CoinsPaid

CoinsPaid offers ready-to-use crypto payment solutions tailored to business’ every need. Standing at the forefront of mass adoption, our products help businesses gear up for the new era of digital assets. We showed a tremendous growth in terms of transactions and volumes since 2019 and in 2023 were marked by Forbes as the "Best Crypto Payment Gateway for High-Volume Transactions".

Headquartered in Estonia and having 3 international hubs, we are still a remote-first company with employees working from 30+ countries around the world. At CoinsPaid, we are passionate about crypto, fintech and are putting great effort into building a team that will get the world ready for every-day crypto use. If these feel close to you - give us a shout!

We’re looking for an experienced Senior content writer to join our marketing team. In this role, you’ll be responsible for creating high-quality written content across a variety of formats, including articles, website pages, presentations, ads, and more. Since we operate in the crypto payments and fintech space, you should be skilled in working with these topics and adapting them for a B2B audience. Your primary focus will be on producing clear, engaging, and accurate content that supports our marketing objectives and helps to strengthen our brand image.

Responsibilities:

Creating high-quality content:

marketing materials (one-pagers, presentations, lead magnets, ads, email copy)
PR materials (interviews, case studies, crypto media articles)
website content (blog posts, landing pages, SEO articles)
special projects (webinar/event presentations, speeches, brand initiatives)
sales materials (product pitches and presentations)

Maintaining brand consistency: ensuring all content corresponds to CoinsPaid’s vision, goals, tone of voice, and brand guidelines.
Reviewing and editing: providing clear, constructive feedback on content produced by other writers.
Meeting deadlines: delivering tasks on time while maintaining high quality.
Managing workflow: keeping tasks organized and updated in Jira.
Participating in meetings: attending team syncs, one-on-ones, and brainstorming sessions when needed.
Collaborating with teams: working closely with marketing and other departments to improve content quality and depth.
Enhancing brand positioning: supporting the development of a credible, expert brand image for CryptoProcessing and CoinsPaid.
Increasing brand awareness: producing content that drives recognition among target B2B audiences.
Boosting website performance: improving SEO metrics and driving traffic for CP and CRPR through optimized, relevant content.

Requirements:

English: C1 or native.
Experience: 3+ years in content writing, preferably in crypto/fintech/payments.
Portfolio: Examples of your work demonstrating consistent, high-quality content delivery.
Formats: Ability to produce blog/SEO articles, presentations, speeches, scripts, landing pages, one-pagers, case studies, press releases, and UX/UI copy.
Industry knowledge: Solid understanding of crypto/fintech trends and market specifics.
B2B focus: Practical experience with B2B content marketing.
Research skills: Ability to analyze and incorporate market data and statistics.
Communication: Ability to work smoothly and efficiently with the marketing team, other departments, and key stakeholders, while staying adaptable and open to feedback.

Content Writer

Job Description

Responsibilities:

Requirements:

About CoinsPaid