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SEO/AEO Manager (Sports Prediction)
United States
full-timeMarketingJob Description
About the Role
You’ll join Crypto.com’s high-performance Organic Growth team - a relatively new and rapidly developing function where we combine creative content development, programmatic scale, and AI-native workflows to drive visibility across search engines, LLMs, and app stores. Our work spans creative content experimentation, large-scale programmatic builds, ASO improvements, and direct integrations into LLMs, including MCPs and agentic interfaces. We work at a fast pace, focus on clarity, and avoid unnecessary delay. If this sounds like you, there’s real room to grow quickly as we transform Crypto.com’s organic visibility. As SEO/AEO Manager for Sports Predictions, you will execute organic strategies across our Sports predictions vertical. You’ll deliver high-quality work at pace, with strong SEO and GEO awareness and tight collaboration across product and tech.
Key Responsibilities:
- Hands on execution of the Sports predictions organic growth strategy, ensuring alignment with product, and regulatory requirements.
- Plan and brief content with SEO best practices embedded and a strong emphasis on speed, quality, and scalability.
- Lead and execute digital PR initiatives to elevate authority and drive competitive advantage.
- Partner with Tech SEO to ensure best-practice implementation across architecture, crawlability, structured data, and indexation.
- Drive ongoing analysis of search trends, competitive movements, SERP changes, and performance metrics to fuel rapid optimisation cycles and report to the business.
- Work closely with Product and Engineering to ensure SEO and GEO is integrated into page structures, new features, and content experiences.
- Stay ahead of industry change - search and LLMs - and rapidly adapt strategy where needed.
- Operate with pace: fast responses, fast delivery, high accountability.
Qualifications & Skills:
- 3+ years of experience in SEO or organic growth.
- Prior work experience in sports, plus deep domain knowledge.
- Strong on-page SEO and content-led optimisation skills.
- Working understanding of technical SEO and digital PR techniques. At the bleeding-edge of GEO advancements.
- Proficiency with SEO tools (Google Search Console, Ahrefs, etc).Strong analytical ability and comfortable turning data into actionable insights quickly.
- Excellent communication and stakeholder management.
- Proven ability to work quickly, efficiently, and decisively in a high-speed execution environment.