Back to all jobs
Product Director, Banking Engagement
Singapore, Singapore
full-timeProduct Management & Product DesignJob Description
Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products.
The Mission
Your mission is to bridge the gap between "Trading" and "Banking." You will provide the real-world utility that turns active traders into primary banking users, positioning the platform as their central cash liquidity engine. By unifying fiat and stablecoin balances into a seamless neobank experience, you will drive the ecosystem-wide "Primary Account" status.
The Role
This is a high-impact leadership role for a Product Rockstar who thrives at the intersection of customer centricity and data-driven growth. You will move beyond traditional product management to lead a culture of rapid experimentation, leveraging AI to accelerate prototyping and operational efficiency. Your goal is to turn "idle cash" into a high-engagement banking experience that users rely on daily.
Responsibilities
- Strategy & Engagement Leadership: Define and drive the strategy for the Banking segment, owning the roadmap for accounts, liquidity utility, and everyday financial features to maximize ROI.
- Engagement-First Roadmap: Define and own the North Star engagement KPIs for the banking vertical, ensuring every feature launch drives higher MAU and everyday banking utility.
- Data-Driven Experimentation: Establish a world-class experimentation culture within your team. You will relentlessly test hypotheses around onboarding, activation, and retention to drive incremental growth.
- AI-Forward Execution: Foster the use of AI tools (including "vibe coding" and rapid prototyping) within the PM and design teams to accelerate the build-measure-learn loop and drive extreme process efficiency.
- Banking Onboarding & CX: Own the end-to-end banking onboarding logic, ensuring a frictionless, delight-driven journey that converts crypto-native users into banking-active users.
- Portfolio Management: Oversee the evolution of the accounts experience, from core wallet utility to advanced savings and cashflow orchestration features.
- Stakeholder Orchestration: Partner with Engineering, UX, and Legal/Compliance to evolve our collaboration model, ensuring the "Bank" segment ships high-quality products at an elite fintech pace.
- Team Coaching: Lead and mentor a squad of 2-3 PMs, instilling a customer-obsessed and data-driven mindset across the organization.
Requirements
- Engagement & Activation Expert: 7–10+ years of product leadership at high-growth consumer fin-techs, neo-banks, or digital marketplaces. You have a "rockstar" reputation for driving user activation and engagement
- .Experimentation Native: You are used to high-frequency A/B testing and managing products through a rigorous data-driven lens. You know how to find the "signal" in the noise.
- Customer Centricity: You have a strong sense of product design and a proven ability to identify and solve customer pain points through intuitive UX.
- Strategic & Structured: You possess exceptional structured thinking and communication skills. You can break down a 3-year vision into clear, actionable, and measurable milestones.
- AI Utility Power-User: You leverage AI tools in your daily work to move faster and expect your team to do the same. You are excited by the efficiency gains of modern prototyping.
- Commercially Astute: You understand the "why" behind the numbers; specifically the value of deposit retention and cross-selling in a financial ecosystem.
- (Bonus point) Banking Industry Knowledge: A strong grasp of the neo-banking and payments landscape across the US and Europe (including rails, user expectations, and regulatory frameworks).