Community Manager - Thailand at Binance CEX

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

About Binance TH

Binance TH is a regulated digital asset platform in Thailand, committed to providing secure, compliant, and user-centric access to the future of finance. As part of Binance’s global ecosystem, we aim to drive financial innovation while building trust in the local market.

Role Overview

We are looking for a high-performing Affiliate Manager to lead and scale Binance TH’s affiliate ecosystem.

This role is responsible for driving user acquisition, trading activity, and revenue through strategic partnerships with affiliates, creators, and communities — while ensuring full compliance with Thailand’s regulatory standards.

You will play a key role in shaping how Binance TH grows its performance marketing engine in a sustainable and scalable way.

Responsibilities:

Affiliate Growth & Acquisition

Identify, recruit, and onboard high-quality affiliates (KOLs, creators, communities)

Build a strong pipeline across TikTok, YouTube, Facebook, X, and university networks

Develop tailored partnership strategies for different affiliate tiers

Performance Management

Monitor and optimize affiliate performance across:

New verified users (NVU)

First-time depositors (FTD)

Trading volume

Analyze data to improve conversion, retention, and ROI

Continuously refine commission structures and incentive models

Campaign Execution

Integrate affiliates into key marketing campaigns (e.g., Token Reward campaigns, product launches)

Collaborate with marketing teams to ensure consistent messaging and timing

Brief affiliates on campaign mechanics and expected outcomes

Relationship Management

Build strong, long-term relationships with top-performing affiliates

Provide regular updates, insights, and performance feedback

Act as the main point of contact for affiliate partners

Compliance & Risk Control

Ensure all affiliate activities comply with Thai regulatory requirements

Review and monitor affiliate content to prevent misleading or non-compliant messaging

Work closely with Legal and Compliance teams to mitigate risks

Reporting & Insights

Track and report weekly and monthly performance metrics

Identify growth opportunities and potential risks

Provide strategic recommendations to improve affiliate channel performance

Requirements:

Experience

3–6+ years in affiliate marketing, performance marketing, or partnership roles

Experience in crypto, fintech, or trading platforms is highly preferred

Proven track record of driving measurable growth through affiliates

Skills

Strong analytical mindset (comfortable with data, dashboards, ROI tracking)

Excellent communication and negotiation skills

Ability to manage multiple partners and campaigns simultaneously

Understanding of Thai digital landscape and creator ecosystem

Mindset

Performance-driven and results-oriented

Entrepreneurial — able to build and scale from scratch

Detail-oriented with strong ownership

Comfortable working in a fast-paced, evolving environment

Nice to Have

Existing network of Thai KOLs / affiliates

Experience in regulated industries

Familiarity with crypto trading behavior and user lifecycle

Community Manager - Thailand

Job Description

Responsibilities:

Requirements:

About Binance CEX